Ticketmaster has caused several stirs online for inflated prices, glitches, site crashes, presale code drama and hour long waiting rooms. Taylor Swift’s “Eras Tour” presale showed the world just how incompetent Ticketmaster is.
The problems continue because even though Ticketmaster has repeatedly displayed that they are unable to keep up with the large demand from users, there is no other entertainment company to turn to. The monopoly is crumbling under stress, but still remains the primary source of tickets. As excited as everyone is to see their favorite artists, especially after two years with no live music, the high prices and technical difficulties aren’t worth it.
In 2010, Ticketmaster merged with Live Nation, and the two companies now work together under the name Live Nation Entertainment. Before the merger, Ticketmaster controlled tickets, while Live Nation controlled venues and artists. This merger resulted in Live Nation Entertainment becoming a monopoly over tickets for concerts, sports, stand up and other shows.
Swap & Spin
The monopoly has been called out online by thousands of angry fans and politicians, including U.S. representative, Alexandria Ocasio-Cortez. The merger, while great for the company’s own benefit, has been detrimental to both artists and fans. The only reason Ticketmaster seems to be so careless about the insane amount of negative press they are receiving is because without legal intervention, no one has any other option.
This past November, Ticketmaster experienced its biggest influx of customers on the website ever, when tickets for Taylor Swift’s “Eras Tour” dropped.
The site crashed when millions of Swifties swarmed the site during presale. The sale was rescheduled for later during the day, but despite special presale codes necessary for the ticket drop, tickets sold out extremely quickly or were relisted for absurdly high prices.
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Fans went to social media to share their horrible experiences after waiting hours in line before being locked out of the sale or receiving no tickets at all. To top it all off, Ticketmaster revealed in a tweet only a few days later that they would not be holding a general ticket sale to the public, due to lack of inventory.
Ticketmaster’s dynamic pricing allows for their prices to rise, as demand goes up. This system also keeps ticket prices hidden until they are up for sale. But when demand for artists like Bruce Springsteen and Taylor Swift is absurdly high, the ticket prices follow suit.
Bruce Springsteen tickets sold on Ticketmaster reached the ridiculous price of $4, 000 for floor seats. After hearing from my friends who waited multiple hours in line and skipped classes to attempt to get Taylor Swift Tickets, my first thought was why didn’t the artists set a price cap? This seems like a sensible suggestion, but Ticketmaster isn’t just the only option for fans, but for artists as well.
Ticketmaster Is Ruining Live Music
The monopoly that the company holds on the entertainment world sets up artists that don’t want to work with them for failure. Live Nation Entertainment owns most of the venues across the United States and holds an unjustifiable amount of power over what artists can perform where. Without Ticketmaster, artists wouldn’t be able to perform at the degree that they wish to.
On Jan. 23, the senate held a hearing regarding the issues in the ticketing business after more than two dozen Taylor Swift fans sued Ticketmaster.
The hearing, in which multiple senators quoted lyrics from Swift’s songs, seems to be a common ground among Democrats and Republicans. If Democrats and Republicans are agreeing on something, it’s definitely a problem. A majority of senators disagree with the way Live Nation Entertainment functions, despite the company largely blaming their issues on bots.
The Ticket Master
The only way for live entertainment to become accessible to fans and fair to artists is by Ticketmaster being broken up and eliminated as a monopoly.
While there is a regulatory agreement placed on Live Nation Entertainment, the company has repeatedly violated its regulations. The agreement mandated Ticketmaster to license its software to a competitor and banned the company from targeting venues that avoided using Ticketmaster as their ticket service. Undoing the merger was placed on the table during the senate hearing, but was met by objections by the Live Nation representative, who continued to place blame on bots and dispute statistics senators produced.
While harsher regulations and control of bots could slightly alter the ways in which the company controls the market, the only real way to release fans, artists and concert venues from the grasp Ticketmaster has on them is to break up the merger by legal force. Just like Connecticut Senator Richard Blumenthal said during the hearing, Ticketmaster needs to take a look in the mirror and say, “I’m the problem. It’s me.”
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On Feb. 1, Beyonce announced that her next tour, Renaissance World Tour will be happening later this year. The artist will likely draw millions of fans to the Ticketmaster site in anticipation for the presale and general public drop. Ticket sales start early tomorrow morning at 1 a.m. Pacific Time.
It will be interesting to see if Ticketmaster can act on their promises to do better, or if they will once again let down the fans of the artists they claim to support.When it comes to live events, your Ticketmaster account is equal parts helping hand, secret weapon and trusty BFF — it’s a powerful tool that brings a bunch of awesome features to your fingertips.
You’re probably already familiar with the basics: you can shop for tickets to hot concerts, games and theater shows with your Ticketmaster account. But that’s just the beginning. From selling and transferring tickets, to receiving customized alerts and offers on the events, teams and artists you love, there’s a lot to discover when you start exploring your Ticketmaster account.
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Sign in to your Ticketmaster account to start unlocking your personalized live experience. If you don’t have an account, create one today!
Forget meeting up before the show outside the venue. Transferring tickets from your account is the quick, safe and easy way to meet inside live events. Whether you bought tickets for friends or want to give tickets away when you can’t make it, we’ve got you covered.
It happens — sometimes you just can’t make it. Ticketmaster makes it easy to sell your tickets to millions of fans without any hassle. It’s safe for both you and the buyer — you get compensated and another fellow fan gets to attend the event with total assurance.
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When you list with us, your tickets will be 100% verified, reissued in the name of the new buyer and cannot be counterfeited.
Playing favorites is rewarding for everyone in this case. Add your fave artists, teams and venues to get breaking news and special alerts about upcoming live events, plus other insider perks like presales and special offers. You’ll also receive a list of events we think you’ll love based on your Favorites.
Adding Favorites is a simple, yet powerful tool created to ensure you get news and updates about the artists, sports and events you love. Sign in to your Ticketmaster account , tap the 💙 to add your Favorites and never miss a chance to see them live.
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Sure, you attend a lot of events — but how about trying out a new musical genre or sport or theatre production? Expand your Categories of Interest and you’ll get even more updates on the best events to attend across all that Ticketmaster has to offer.
Keep your finger on the pulse by heading to Subscriptions in your account and selecting the types of alerts, offers and tips you want to receive.
Checkout during a busy sale isn’t the time to discover that you don’t have a valid form of payment in your account. To have a smoother shopping experience, double-check that your payment info is correct.
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Download the App on iOS or Android for Ticketmaster on the go. Stay up to date with all of your Favorites, find, shop and manage tickets to your events and easily scan your SafeTix™ mobile ticket, all with just a few taps.
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